All the Foodtech news and insights you need

Hi,

Two weeks ago, we released our report on the state of the European FoodTech ecosystem (which you can download for free here!). Investments grew exponentially in size (x3 the amounts of 2020) and number all over the continent. Our feeling is that this growth is an indication that the  European FoodTech is getting proportionally stronger, which would be really good from our point of view (after all, one of DigitalFoodLab’s missions is to accelerate the European FoodTech ecosystem).

But, it could also well be that investments just grew everywhere, specifically in the FoodTech ecosystem or that Europe’s “tech” become more attractive. To see if our intuition is correct, let’s look at the facts!

 

1 - investments in European FoodTech startups grew more than elsewhere

Investments in FoodTech increased significantly in 2021 (x2 compared to 2020 according to AgFunders’s data).
However, in the meantime, investments in Europe grew even more, and hence the share of the ecosystem is now above 20%, a level it never reached (it was always between 8 and 15%).

Beyond FoodTech, investments grew by more than 150% to $116B in Europe's tech ecosystem in 2021. So FoodTech rose from around 8% in 2020 to more than 10% of the overall venture investments in 2021.

If we look at the data itself, we see that foreign investors and leading food companies have not missed this trend. We observed the growing presence of non-European funds in the biggest investments (with well-known names such as SoftBank’s Vision Fund and Tiger) and acquisitions (by large US startups (DoorDash, GoPuff) and corporations (Kraft Heinz)). The fact that DigitalFoodLab’s report was sponsored by Chinese startups such as Pinduoduo is also a sign of the global appetite for agriculture and food innovations coming out of Europe. 

In a word, 2021 has been a transformative year for Europe’s FoodTech. It has become stronger locally, and more importantly, it is now a leading hub.

 

2 - It’s not all about cash; Europe’s FoodTech now leads in many of the most important trends

The graph below represents the main domains of interest for FoodTech startups worldwide and their advancement along the « hype curve », from ‘idea’ to ‘being available and used by all. You can look at our report on Global FoodTech Trends for more details.

One difference is striking compared to previous years: the quasi-absence of trends where the European FoodTech ecosystem is a laggard. Though Europe may not yet be a leader in most areas, it has at least a handful of interesting startups.

For the ecosystem, it’s an excellent sign that we can quickly identify many exciting startups across the « four types of trends »:

  • Short-term
  • Hype (when a lot of people talk about it but with a long road still ahead)
  • Long-term / niche
  • Disregarded/facing doubts

It should be noted that in tech in general, investments have significantly decreased in the first quarter. We’ll see how this will play out for FoodTech specifically, but it seems true that the levels will be considerably lower at first sight. 

However, we have never felt so optimistic about the state of FoodTech and even more about Europe’s FoodTech. And again, it’s not all about money (which is important to compare the evolution and see if entrepreneurs will have the means to accomplish their vision). The trends above and the billions invested into them have the potential to help us build a better food system for our planet and our health. Europe may be well-placed to lead this revolution with the right mix of talent (from entrepreneurs and corporations), luck, money, and public policy (the sore point).

Have a good week,
Matthieu

JOIN DIGITALFOODLAB AND HELP US BUILD THE FUTURE OF FOOD

DigitalFoodLab is looking for one or more analyst(s) to work with us on delivering the best content to our audience and our clients. Find more here.

If you are curious and interested in the FoodTech ecosystem, like this newsletter, and would like to help us write more and better content, contact us!

ARE YOU READY FOR THE FUTURE?

DigitalFoodLab can help you to understand what's happening, the FoodTech trends and what will be the threats & opportunities in your ecosystem. 
We already help some of the best ag, food and retail companies in the world to remain at the top. Join them now and see how we can work together to shape the future of food.

5 NOTABLE DEALS THIS WEEK

🍽️  🇵🇹 Pleez, a Portuguese startup, raised €1.5M for its AI-driven platform that helps restaurants to improve their menus for delivery. It shows which, when and how items should be put on the menu to increase restaurant margins (by up to 25%)

 

🥗  🇺🇸 Season Health raised $34M for its food-as-a-medicine service. It targets consumers with a medical condition (which can be affected by food) such as diabetes or hypertension. They start their journey by a call with a dietitian and then offer a list of recipes which they can choose from. Finally, consumers can order them as ready-to-eat meals or groceries from a list of partners. Hence, the startup acts as a meal planner service, and they hope to be covered by health insurance. 

 

🍗  🇫🇷  Umiami, a French startup, raised $30M for its technology that enables the creation of plant-based whole-cuts comparable to the conventional meat, notably poultry. This unusually large deal for such a young startup in Europe’s plant-based ecosystem reflects investors' appetite for solutions to the taste and texture of plant-based meats (the current technology doesn’t enable the creation of large pieces of meats).

 

🐜  🇬🇧 Better Origin, a UK-based startup, raised $16M for its mini-farms to breed insects for animal feed (with already a deal to feed chickens).

 

🔪 🇬🇧  Growth Kitchen, another UK-based startup, raised £3M for its dark kitchens and plans to expand to 40+ new locations in a couple of years.

DigitalFoodLab is the European FoodTech insight and strategy consultancy. We help food and beverage companies achieve sustainable and higher growth by acting on the best innovation opportunities.

If you work in a food or retail corporation, our mission is to explore with you the trends that matter for you and then help you to act on it. 

If you are a startup we act as board members and help you build your strategy. 

europe

Do you like this content? Share it and spread the love for FoodTech!

FoodTech Insights, proudly made by DigitalFoodLab

DigitalFoodLab, 14 avenue de l'Opéra, 75001 PARIS, France

This e-mail has been sent to @, click here to unsubscribe.